The company's name refers to the White Horse symbol which
was the banner of the Anglo-Saxon invaders who travelled from
Germany to Britain 1500 years ago.
The White Horse has remained the badge of Westfalen (where
the company is now based) and also of Kent (the English county
where the Anglo-Saxons first landed, and where Peter Griffith
was born).
The company name thus reminds us of the common origin of the
English and German peoples, and of the links between the two
countries.